The inspiration for this project came from Early Music Vancouver's theme of recognizing women in classical music. The goal was to merge the classical origins of EMV's concert music with the modern concept of women empowerment. To fuse these two elements together the main promotional image used a custom, hand-painted black and white portrait of poet and author Christine de Pizan, bringing her into the 21st century through vibrant colors and a statement t-shirt.

 

The creative direction of bringing classic composers and musicians from black and white into modern times through bright colors and modern shapes was carried throughout the project. Variations were used for promoting each concert through digital ads, website banners, brochures, bus stand ads, print ads, pop-up banners, program covers and a fun keep-sake foldable fan for concert goers. These variations kept the overall image and brand of the concert consistent, while introducing variety and excitement across different mediums at the same time.

 

The goal was to keep EMV's original fans attending the concerts while also attracting a new demographic to experience classical music. The end result was several concerts of their festival being sold out!