Forest Café Botanicals emerged from the concept of creating a fun and bold natural skincare brand that gets people excited to reach for their skincare products. In a segment where high-end organic skincare is usually marketed towards an older demographic and branded with subtle colors and minimalist design, Forest Café stands out by appealing to young working professionals who are becoming a bigger consumer of the luxury skincare market.

 

To give the brand a high-end luxurious feel, rich colors with deep undertones are used instead of highly saturated tones. The designs are printed on matte bottles and paper to have an upscale feel. Completing the packaging with custom patterned wrapping and boxes allow consumers to engage in an exclusive unboxing experience.

 

The custom hand-drawn animal, floral and leaf prints are inspired by the natural skincare and forest theme of the brand. Each bottle has a unique print and feel while still having a cohesive look, and is designed to look beautiful on its own but even better as part of the entire set. This entices consumers to want to buy each product so that they can proudly display their completed set. The end result is a skincare line that draws attention in stores, on shelves and just about anywhere you see it!

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